Presidio partnered with policymakers and the teachers union of a highly regarded and award-winning school district in Los Angeles County, distinguished for its achievements but constrained by deteriorating and obsolete facilities. The aspirations the community held for its students and the district’s accomplishments were incongruent with the state of the school facilities, which were in dire need of renovation to meet the standards of 21st-century education. Previous attempts to secure a general obligation bond for facility funding had been thwarted by the community’s prevailing anti-tax sentiment, leaving the district in a precarious position. In this challenging context, Presidio was approached to navigate this delicate landscape and lead a campaign to secure crucial funding.
With a meticulously crafted campaign strategy that included culturally sensitive, microtargeted direct mail, digital ads, texting, and canvassing, we tailored our approach to resonate with the unique fabric of the community. Our concentrated efforts and strategic advocacy culminated in a breakthrough victory: the successful passing of the district’s first general obligation bond in nearly three decades. This monumental win secured a crucial $258 million in funds for school facilities construction, allowing the district to elevate its educational facilities to world-class standards, reflecting the quality of education it offers.