Where the Work Gets Done.
A Southern California-rooted public affairs practice that reaches every corner of the state, from city halls and special districts to Sacramento and beyond. Senior strategy, hands-on engagement, real accountability.
We win for a living.
Founded by Danny Fierro, Presidio Public Affairs brings deep relationships in every jurisdiction we serve, decades of experience across five states, and a selective approach that lets us invest fully in every engagement we accept. We have particular depth across California’s cities, counties, and special districts: the local agencies where outcomes are decided but where larger firms rarely reach. When we say senior-led, we mean it. Our consultants are in the room, on the calls, and accountable for the outcome.
We are students of politics and governance, grounded in a service-first ethic that traces back to Danny’s years in government. The work we’re most proud of is the work that produces real policy outcomes for real communities, and that conviction shapes everything we do.
Presidio Public Affairs is a bespoke advisory practice built on a straightforward principle: the senior strategist you hire should be the one engaged in your work. We structured the firm around that idea from the start: deliberately lean, principal-led, and focused on delivering the kind of hands-on attention that complex public affairs challenges demand.
At a Glance
Principal-Led, Start to Finish
Danny and his senior team are personally engaged throughout every project, from strategy development through execution. The people who earn your confidence are the same people doing the work.
Lean by Design, Selective by Choice
We keep our practice focused so we can invest fully in each client. We’re selective about the engagements we take on, and when we take yours, it gets our undivided attention.
Relationships Built From the Inside
While national firms and Sacramento shops cover the Capitol, we operate where policy meets the ground: in planning commissions, city councils, water districts, and the local agencies that shape daily life across California. Our relationships in these spaces aren’t sourced from a directory. They’re built from years of working inside them.
Bespoke Strategy for Complex Challenges
We built a practice around hands-on, senior-level engagement because the work we do is too important to delegate. Lean by design, selective by choice.
Public Affairs & Government Relations
Navigating complex regulatory and political landscapes at the regional, county, and municipal levels. When national and international firms face specific local challenges, we offer the expertise and relationships they need.
Government Relations
Strategic engagement with elected officials, regulatory bodies, and government agencies to advance your policy objectives and protect your interests.
Issue Advocacy
Building and executing targeted campaigns to educate stakeholders and the public on critical policy issues, shaping the narrative and driving outcomes.
Coalition Building & Grassroots Outreach
Organizing diverse stakeholders into effective coalitions, mobilizing community support, and amplifying voices through strategic grassroots engagement.
Association Management
Full-service management for trade associations and industry groups, from daily operations and strategic planning to member engagement and legislative advocacy.
Policy Advocacy & Campaign Management
Winning ballot measures, driving voter engagement, and building the coalitions that turn policy objectives into measurable outcomes at the ballot box.
Policy Initiative Campaigns
Full-service ballot measure and policy initiative campaigns, from message development and voter targeting to field operations, digital advertising, and election-night reporting.
PAC & Voter Engagement
Establishing and managing political action committees, developing voter engagement strategies, and executing targeted outreach to mobilize support.
Integrated Strategies & Analytics
Data-driven campaign strategies that combine polling, analytics, digital outreach, and field operations into a cohesive plan optimized for maximum impact.
Strategic Communications & Public Relations
Shaping public perception, managing crises with precision, and building lasting reputations through disciplined messaging and earned media strategy.
Organizational Communications
Developing comprehensive internal and external communications strategies that align your messaging with organizational goals and build stakeholder trust.
Media Relations
Cultivating relationships with journalists and media outlets to secure earned coverage and position your organization as a thought leader.
Crisis Communications & Management
Rapid-response crisis planning, real-time media management, and reputation recovery strategies that protect your organization when the stakes are highest.
Public Relations & Reputation Management
Long-term reputation building through strategic PR campaigns, community engagement, and proactive brand stewardship.
Social Media Management
Strategic social media programs that engage target audiences, amplify your message, and complement broader communications objectives.
It’s easier to show than tell.
Work led by Danny Fierro as founder and principal of Presidio Public Affairs. Real engagements, real outcomes, real accountability.
Winning Measure I in Santa Ana USD
A $355 million bond securing 68.9% voter approval through intensive ground operations: nearly 50,000 doors knocked and 100,000 text conversations.
Read the full case study →Passing Measure R in Buena Park
A landslide 74.71% approval for a 1¢ sales tax generating $20 million annually, one of the strongest ballot victories in city history.
Read the full case study →Permitting for National Food Services Provider
Overcoming permitting delays threatening multiple Southern California locations, safeguarding millions in client investments.
Read the full case study →Revitalized Communications for Statewide Association
44% more impressions, 59% more engagements, 42% more web traffic in three months. Membership growth and legislative wins followed.
Read the full case study →Advocacy for the Orange County Hotel & Lodging Association
Six weeks of high-impact lobbying plus an eight-week digital campaign compelled the City Council to mandate a special election, a California first.
Read the full case study →Communications & Advocacy for Regional Nonprofit
Landmark first-ever direct city budget funding for a nearly half-century-old arts organization through relentless advocacy and innovative outreach.
Read the full case study →Measure BB in ABC Unified School District
Comprehensive campaign combining community engagement, targeted voter outreach, and strategic messaging to fund critical school infrastructure.
Read the full case study →We built Still Counting to follow the California races we work on and watch closely, then opened it to everyone.
California results, drop by drop, and what it takes to win.
Live returns from the Secretary of State and county registrars for more than 2,100 races and measures, updated with every new ballot drop.
Senior People. Every Engagement.
Decades of experience behind one of Southern California’s most trusted public affairs practices.
Danny founded Presidio Public Affairs in 2014 on a conviction shaped by years inside government: that the best outcomes come when senior strategists stay personally engaged from first meeting through final result. He built the firm to operate that way, and it still does.
Your Challenge Deserves Senior Attention
Principal-level engagement, deep local relationships, and a track record of results across five states. If that sounds like what you’re looking for, we should talk.
Work With Us →Let’s win together.
Tell us how we can help you and your organization achieve your goals. We’ll reach out within one business day.
Every engagement begins with a confidential, no-obligation conversation.