Directed a comprehensive campaign for ABC Unified School District’s bond measure, combining community engagement, targeted voter outreach, and strategic messaging to secure passage and fund critical school infrastructure improvements across the district.
The Challenge
ABC Unified School District needed voter approval for a bond measure to fund overdue infrastructure improvements across the district’s schools. School bond campaigns require building community consensus around investment in facilities, work that demands both broad voter outreach and targeted persuasion of likely voters.
Our Approach
We designed and executed the full campaign: community engagement events to build grassroots support, targeted voter outreach focused on high-propensity voters, and a messaging framework that connected the bond to tangible improvements parents and community members could see in their local schools.
The Result
Measure BB passed, securing the funding needed to make critical infrastructure improvements across ABC Unified School District. The result demonstrates our ability to run school bond campaigns that build genuine community support.
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